Jill Cataldo: What An Expert is Saying About Data Mining and Shopping
When you buy online, make use of a store�s loyalty program, print a coupon or perhaps pay with your credit card, your personal date has been mined. It isn’t essential to be alarmed, though - marketers use data mining to enhance the sorts of offers that are delivered to shoppers and customers.
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News
- Real (And Pervasive) Data-Mining To Virtual Reality - Is This What Oculus Is Doing? Critical backlash against Oculus’s privacy policy arrived at Capitol Hill on Thursday, when Sen. Al Franken (D-Minn.) required that Oculus and its parent company Facebook answer for that data its new headset collects from virtual reality customers. “Oculus� creation of an immersive virtual reality experience is definitely an exciting development,” Franken authored within an open letter to Oculus Chief Executive Officer Brendan Iribe, “however it remains vital that you comprehend the extent that Oculus might be collecting Americans� private information, including sensitive location data, and discussing that information with other organizations.